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Video Marketing Specialist

Company: Elite Insurance Partners
Location: Palm Harbor
Posted on: June 19, 2022

Job Description:

If you are the type of person that takes ownership of their work, embraces the journey instead of the destination, and goal oriented; we want to talk to you! We are looking for a talented Video Marketing Specialist to turn relevant topics into compelling videos and drive various marketing campaigns. The selected candidate will be responsible for helping us ramp our video content across channels, growing video engagement, quality and brand alignment, continuous visual presentation innovation, and timely content delivery. Elite Insurance Partners is an Insurance Brokerage based in Palm Harbor, FL that is consistently ranked as one of the fastest growing companies in the Tampa Bay area. Our company consists of high-performance individuals who have an entrepreneurial mindset and a deep passion for what they do and why they do it. If this sounds like you, we would love to offer you to join one of the best cultures in Tampa Bay. Duties and Responsibilities

  • Own video strategy including YouTube optimization and analytics.
  • Work with other members of the marketing team, including Social, Content, SEO, and PPC to develop video content that achieves their channel goals, whether its traffic, engagement, shares, or leads
  • Identify new opportunities for videos can help Marketing meet or exceed targeted goals
  • Work directly with our Video Producer to brainstorm/create video content to drive customer engagement
  • Participates in video and digital marketing consultations with the marketing team to gather critical information such as message, target audience, timeline, budget, and goals.
    • Perform various competitive analysis and provide recommendations based on current competitive landscape
    • Work with Content Writers on scripting for video and messaging for digital marketing campaigns.
    • Monitor and report on metrics for video content and presenting directly to stakeholders and management teams when needed, leveraging video analytics tools for deeper insight outside of YouTube.
    • Seek out new processes, methods, and opportunities in order to help make the best recommendations as it relates to video marketing initiatives.
    • Analyze the success of video initiatives and adjust strategy accordingly, in collaboration with the Content Expert
      • Optimize video content for publication online on a variety of platforms, including social media and YouTube, by writing descriptions, adding tags, uploading thumbnails, etc. Requirements
        • Minimum Required: 2+ years' experience building successful Video strategies
        • Experience creating video content with video production partners
        • Strong writing, editing, and communication skills and experience writing video scripts
          • High attention to detail, sense of ownership, and dedication to accuracy / quality, and ability to handle multiple projects at once.
          • Familiarity with YouTube SEO and experience ranking videos organically for various competitive search terms on YouTube and Google.
          • Experience with YouTube Paid Ads is a plus.
          • Demonstrate a deep-level understanding of YouTube as a search engine what works, whats required, and how we get ahead in the platform.
          • Ability to work as part of a team or individually, depending on project requirements and scope. PI178608713

Keywords: Elite Insurance Partners, Palm Harbor , Video Marketing Specialist, Advertising , Palm Harbor, Florida

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