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Paid Search Specialist

Company: Elite Insurance Partners
Location: Palm Harbor
Posted on: June 19, 2022

Job Description:

We are looking for a qualified Paid Search Specialist to join our team. As a Paid Search Specialist, you should have expert knowledge in lead acquisition, optimization, and testing strategies with a data-driven mindset. In this role, you should be a Subject Matter Expert (SME) in principles of search engine marketing (SEM) and Social Media Advertising (SMA). You should also have excellent communication and organization skills to handle all our paid advertising in a cohesive way. To be successful, you must be a self-starter, strong communicator, highly organized, detail-oriented, creative, and collaborative. If you have a deep passion for paid advertising in a highly competitive space where grit, creativity, ingenuity, and resourcefulness are part who you are, we would like to offer you an opportunity to join one of the best cultures in Tampa Bay. As well as being one of the best places to work in Tampa Bay, we also offer competitive compensation packages aligned with your level of expertise. Responsibilities

  • Responsible for managing and implementing successful paid search campaigns, demonstrating revenue goals, efficiency, quality, and volume
  • Manage campaign expenses, staying on budget, estimating monthly costs, and reconciling discrepancies
  • Maintain solid best practices with regards to launch, maintenance, optimizations, and reporting
  • Work with Designers or Developers to optimize landing pages for optimum quality scores and create branding of banners, etc.
  • Strong grasp of ROI with an analytical mind to mine data for insights
  • Monitor budget and adjust bids to gain better ROI
  • Produce reports for management
  • Extensive keyword research to establish strong industry position
  • Monitoring competitors pay per click campaigns and reporting on auction insights
  • Remain current with industry trends while continually leveraging new tools and industry best practices to boost efficiency of campaigns. Requirements
    • A minimum of 3-5 years' experience as a PPC Manager or PPC Specialist with proven experience managing budgets of $1M+
    • Must have direct expertise with media buying across ROAS, CPA, CPC and CPM models
    • Expert knowledge of Google Ads, Microsoft Ads, and Facebook Ads, including search, video, display, and retargeting
    • Experienced and knowledgeable with CRO tools to setup, launch, develop a/b tests (VWO, Optimize, ClickTale, etc)
    • Google Ads certification required
    • Facebook Ads certification preferred
    • Microsoft Ads certification preferred
    • Expert knowledge of excel
    • Strong data and analytical skills - must be able to turn raw data into actionable insights.
    • Mastery of marketing funnels and the economics of user acquisition
    • Excellent communication skills PI178608721

Keywords: Elite Insurance Partners, Palm Harbor , Paid Search Specialist, Other , Palm Harbor, Florida

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