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Mgr, Advanced Advertising Sales - Ad Sales

Company: Spectrum
Location: Palm Harbor
Posted on: March 2, 2020

Job Description:

Spectrum Reach is looking for a dynamic Manager, Advanced Advertising Sales to inspire and drive Digital revenue in our Tampa / St. Petersburg, FL media market.Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Charter Communications, Inc. Driven by data, we offer customized, advanced advertising solutions utilizing national and local cable networks, Digital advertising and promotional events supported by marketing, research, and award-winning creative services. ..JOB SUMMARYThe Manager, Advanced Advertising will be responsible for business development and driving sales for national and regional digital business and advanced advertising campaigns. This individual will work directly with sales leadership and Advanced Advertising leadership on integrating digital media into campaigns. Collaboration with cross-functional teams to ensure that the advanced advertising platform matches the demands of the marketplace. Primary targets are national agencies, TV network advertisers, brands, digital ad agencies and emerging digital media platform buying groups.MAJOR DUTIES AND RESPONSIBILITIESThe Manager, Advanced Advertising serves as a digital sales champion developing and driving revenue growth for digital and advanced advertising media salesResponsible for all Digital revenue across Regional, National sales teams and developing New Business opportunities Responsible for prospecting and sales with the Advanced Advertising Sales leadership, Sales Leadership as well as Category specialists in Entertainment, Political, Auto and Health.Products and platforms sold include but are not limited to OTT, VOD, and IP television, Addressable Television, audience and digital based ad networks, social and native media, set-top box and 1st and 3rd party data and analytics, self-provisioning portals and platforms.Serve as an expert on the state of Digital Media and Advanced Advertising concepts. Follow trends, emerging technology, competitive landscape, etc. and have the ability to simply articulate complex topics to the agency/advertiser community.Provide marketplace and customer feedback and requirements on emerging digital and advanced advertising trends to Product, Sales Planning, Production, Operations, Marketing, Account Planning. Must be able to articulate challenges and be proactive about recommending development and remediation with the purpose of driving sales.Aid in set up and execution of sold campaigns in coordination with planning and operations teams. Provide insight into future needs. Help develop a process for scale with internal teams.REQUIRED QUALIFICATIONSThis position requires the ability to interact professionally with various groups and organizations.Must be able to develop a strong knowledge base of products, features, and services and understand how our customers use them.Willing to travel frequently, based on client needsDigital Sales experience required, SaaS, programmatic and television experience a plus.Must be organized with the ability to handle multiple projects simultaneously. Must be able to prioritize and complete specifics tasks on time.Must be entrepreneurial and able to respond dynamically the ever-changing media landscapeMust be able to develop strong relationships with buyers, divisional staff and operation-Team playerStrong relationships with advertising agency digital and advanced advertising departmentsEDUCATIONBachelor's degree in marketing or related field, or equivalent combination of education and work experience. Related Work Experience Leadership experience (2 + years)Proven track record of business development (2 + years)Digital or Advanced Advertising Sales Experience (2 + years)Expertise in advanced advertising, data-driven media, programmatic media and digital advertising (2 + years)WORKING CONDITIONSFrequently travelsDriving is a requirement for this position. Must possess and maintain a valid Driver's License and safe driving recordSDL2017

Keywords: Spectrum, Palm Harbor , Mgr, Advanced Advertising Sales - Ad Sales, Sales , Palm Harbor, Florida

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